Building a Pyrotechnic Business for Entrepreneurs – The Seven Catalysts in the Pyrotechnics Toolkit

1. Focus

It goes without saying that there will be a lot going on when you’re running your own business. So, you’ll need to identify and focus on the ‘critical few’ that are going to make a difference to your business success. Amongst the fundamentals will be marketing, sales and cash flow. It’s also important to nurture key relationships including looking after yourself. Time management is of the essence so don’t procrastinate and put things off. Delegate where you can and recognise when you need to talk to experts because you’re moving beyond your own capabilities.

2. A Clear Business Model

Your business model is the way in which you create, deliver and get value for what you do. This means looking at your business in a very objective way. Park your passion and excitement to really understand what core value you offer. It could be:

* the actual product or service;

* your ability to build collaborations and partnerships;

* the reach of your network;

* your Intellectual Property (IP).

Whatever it is, this is the part of your business which you must monetise effectively.

Remember that the value may be monetary but it could come in other ways like altruism and personal satisfaction too. Many people who run their own businesses give generously of their time and experience.

3. Finding ideal customers

There is a tendency particularly when starting a business to believe that any customer will do. This is true up to a point because customers who buy are the acid test of your proposition. But don’t fall in to the trap of believing that all customers are good customers. Take time to identify the characteristics of good customers for your business (What do they buy? How often do they buy? Do they pay on time? What do they say to others about you?) and then make sure your marketing and sales activities are targeted at them.

4. Profit before turnover

This is, of course, closely related to the point above. Chasing more business to generate a higher turnover doesn’t in itself automatically generate more profit. There’s a saying ‘Turnover is vanity, profit is sanity’. Be very sure by understanding your costs and margins that every additional £1 of turnover delivers the appropriate benefit to the bottom line. Know your numbers and don’t lose control of your pricing – it’s the road to ruin!

5. Saying ‘No’

Can you see a pattern emerging here? In the same way that your body is a temple so is your business. Don’t be afraid not to take on or to let go of customers who don’t meet your ideal customer criteria. For many businesses the 80/20 rule (or Pareto’s Law as it’s called) applies. Over time you will find 20% of your customers deliver 80% of your profit – in some businesses it’s even more marked, say 5% of customers/95% profit. Understand who these key customers are – pamper them and don’t let the long tail of the 80% wag your business for you. Watch out too for terrorising suppliers who want your business- just be totally but politely frank with them.

6. Being curious

Ok, so to counterbalance all the control stuff, take time to stay alert to what is actually happening in your business. If you’re meeting your goals then that’s great. However, be just as curious when you do better than you expected as you are when doing not so well. What is happening that you didn’t expect? What can you do to make more of this if it’s good news?

It’s helpful to stay in touch with what your competitors are doing – you may get some actionable hints. Who are the movers and shakers in your business – global, national and local? Pick a few and track what they are saying.

7. Failing quickly

Think of your business as a series of short term experiments. You’ll get some things right you’ll get some things wrong. If the balance is positive then you’ll be moving in the right direction. Don’t dwell on stuff that hasn’t worked but don’t lose sight of it completely. Just because something didn’t work once doesn’t mean it won’t work again – getting the timing right is everything.

Worst case is that actually your fundamental proposition is wrong and you need to start again completely. Don’t worry; if you’ve failed quickly you will have time and hopefully resources to move on. Remember too that you’ll be joining the ‘Serial Entrepreneurs Club’ – many business investors like to see you’ve got this T shirt!

And finally, if you’re so inclined score yourself on a scale of 1(low) to 10 (high) against these Accelerants.

Home Based Small Business – Top Six Myths Uncovered

As a home based business entrepreneur one of the tasks that I frequently engage in is talking to people who are curious about starting a home based business. I have spent many hours and dollars creating systems to help the percentage of these people go down. What I have found is that people who are curious about starting a home based business specifically are filled with false assumptions.

Over the course of the last six months or so I have kept track of some of the ideas or myths people hold on to with regard to their beliefs about home based business or making money online. In the beginning, these attitudes frustrated me and I was basically confused. I now have a better understanding where these assumptions come from and no longer do uniformed individuals bother me in the course of my business day. I have learned to approach these people with a much more understanding attitude and now enjoy a more productive work experience.

When we visit a website or better yet lets say we want to buy a pair of green wool sock on a popular auction site. When we arrive at the site we find it easy to navigate and we are presented with a number of options that are legitimate choices for us. During our visit we don’t think about all the work that went into putting together the web pages, graphics, the links, the keywords, the money back guarantees, the secure check out methods or shipping process. We get our green wool socks and go on about our merry day.

I thought it would be productive to list a few myths or false assumptions people seem to hold as the take a stroll on the cyber streets of the internet.

Myth Number One: I personally operate a home based business and part of my daily activity is calling people back who have requested me to do so the previous day. I have notice that people feel uneasy almost to the point of acting as though the call was not invited. People who are curious about starting a home based business seem to feel that they can easily be taken advantage of. This myth I believe goes something like this. I don’t know everything about the internet and this person does. I could be taken advantage of because of this. Having a conversation is having a conversation. When a person is curious about buying tires for their car they don’t leave a message with the tire place and then when they call back feel like they are about to be duped. You don’t need to feel this way online either.

Myth Number Two: For some reason many people I speak with, although well informed before I even speak with them, believe online business is easy. Business is not easy. Online business is business, therefore online business is not easy. Online business and especially well put together home based business opportunities are simple but not easy. Home based business models typically systematize various tasks like shipping and ordering, and product creation, and marketing plans. The entrepreneurs basic function is leadership and communication along with sales and problem solving.

Myth Number Three: Earning a Six figure a year income with a home based business model is too good to be true. Individuals with no prior business experience can sometimes buy into this myth as well. With a little further investigation these people would learn how home based entrepreneurs actually achieved these results. When they do this they will understand that six figure or multiple six figure per year income is common in the home based industry, however the people who achieve this mark work hard and smart to achieve it. I think myth number two and three are related. People who think a home based business is easy find it hard to believe you can earn six figures per year.

Myth Number Four: I have ran across individuals who believe that since they are working with Bob and Bob is a millionaire I will be a millionaire. Not so much. If your current financial situation is going to change I am going to bet that, at the end of the day, you will be the one to change it. While you may be motivated and inspired by Bob you will find that Bob will not be the person who creates your results you will.

Myth Number Five: Many times I have found that people lump all home based businesses into one. I think this is particularly odd. I have research a couple dozen home based business ideas and personally never found two that were all that similar. Every business online is different just like every business on the main street of your home town is different. The one you choose will have a difference whether you are successful or not. Have you ever pulled into a quick lube for an oil change and found an elderly woman sitting there in her favorite chair knitting as she welcomed you into her business. Probably not. Make sure the business you are considering starting holds your interest. Starting a business simply to make money is asking for failure.

Myth Number Six: Another school of thought that I have run across is that only the first people or the top people will ever make any money in a business. If the business is not MLM then It likely makes no difference when you get involved. Not everyone has success because not everyone does the required action to have success. This is no different in the home based business industry. The people who have success in any endeavor are the people who make the decision to have success then follow through with the required activity. Go find the most successful people in the business ask them what they did then do what they did and see what happens.

There you have it. These are a few of the myths that I have encountered with people who are out looking for something different. There are many top performing individuals out there in the rat race who put in sixty or seventy hours a week to earn 60 or 70 thousand dollars per year. While they are out doing this they are missing out on family and friends and doing the things they love. Sacrifice is a funny thing and top performers always seem willing to make the sacrifice. Home based business is an industry that serves as a platform for these top performers to claim their lives back. They can earn more work less and add more value.

How to Make a Man Curious – Powerful Tricks to Make Her Feel Very Interested in You Quickly

Dating can be a tricky game. At times you will need to use psychological tricks to create attraction and make a guy feel interested in you. Here is what you can do to make your man curious and get him attracted to you.

Don’t reveal too much about yourself ever

When you want to get a man curious about yourself you have to throw the bait carefully. If you are a talker and go on and on about yourself you are killing the element of mystery. To make a man curious you must make him work to ‘discover’ you.

Be more interested in listening to him

Some women feel that the way to get a man curious about her is to be an engaging talker. But the truth is that you will get a man a lot more curious about yourself if you keep taking the attention off of yourself and shift it on him. Be more interested in listening to your man and he will become curious about you.

Show him that you have a busy life

Never make a man feel that you have all the time in the world for him when you want to make him curious about you. He has to feel like he needs to work harder to climb up on your priority list. Having a busy life will keep him wondering about what you have been up to.

Never offer too many explanations

You should never act too eager to meet your man when you want to get him curios about yourself. Also never offer too many explanations to your man. If you can’t meet him then never delve into the details of your explanations unless he asks you specifically.

Flirt with him with panache but don’t give in

To make your man curious about you, you should learn to flirt with style and panache with him. But at the same time don’t give in to him easily. This will make him curious about you and will make him wonder how he can impress you more.

Confuse him with mixed signals

If you want to make your man really curious about yourself then you should send out some mixed signals to him. Show him that you are interested in him but as soon as he feels like your are hooked you should ignore him for a bit.

Don’t verbalize your feelings

Never verbalize your feelings when you want to make your man curious about you. This way he will continue to wonder what you really feel about him.