business curious

business curious

Home Based Business Entrepreneurs and the Internet Affiliate

Posted on January 21, 2019 in Uncategorized

Home based business entrepreneurs are ahead of the recession and its crushing effect on big corporations. Average working men and women, in the spirit of the entrepreneur, are stepping up to the plate to beat the odds and start their own home based business.

In Canada, small and medium sized business is the hope of the future. This segment of the population has been described as the backbone of the economy. Making the decision to take control of their financial future by supplementing or replacing their employment income is more prevalent today.

More emphasis is being placed on entrepreneurial endeavors to stimulate a sagging economy. Governments are offering tax benefits and incentives to develop work at home initiatives. There has never been a better time to look at alternative income choices.

Home based entrepreneurs can start a work from home enterprise at a fraction of the cost of traditional business start ups. Many entrepreneurs have a product of their own creation they wish to sell. Developing a product requires a lot of commitment and dedication to get the product ready for the marketplace. You are responsible for all aspects of developing your marketing plan and the costs involved can be substantial. In fact, the costs involved can be prohibitive for most people.

There is another way. The Internet offers a multitude of ways to start work from home. Many companies who have realized the power of the Internet as a marketing tool have developed opportunity plans to include the Internet. Affiliate programs come in all sizes and shapes, so to speak. Each company has their own unique way of compensating their affiliate members. Taking the time to research the company, its products and its compensation plan makes sense.

A well developed marketing and compensation plan creates a win-win-win situation. The company builds a workforce that doesn’t get paid unless product is sold. The distributor or representative of that company has market ready products, professional marketing and promotional information, flexibility to work their own hours and can earn compensation when product is sold through their network. The customer or end user gets quality products at competitive prices.

Advantages of an Internet home based business vs brick and mortar storefront:   

    * Low start up costs – often less than $5000      

    * Low maintenance costs – many under $500 a month   

    * Global marketplace

    * Low advertising costs    

    * Business partners instead of employees     

    * Schedule your time around your family needs   

    * Online cost effective marketing resources      

    * Tax advantages

More and more companies are becoming exclusively Internet based. Developing an online home business has some definite cost saving advantages. Once you have made your decision to build a business online, be sure it is a business to be proud of. After all, you will have to put in considerable time and energy to create a long term online presence to make money online.

Affiliate marketing is popular with entrepreneurs who don’t have their own product or service to market. A company that offers affiliate programs will pay you a commission to sell their products. They generally include marketing web sites, promotional tools and marketing information to get you started. The biggest advantage is instant start up. Once you have entered into an affiliate program you have everything you need to be successful in your home based business.

The One Thing That a Home Business Entrepreneur Has to Get Right

Posted on January 16, 2019 in Uncategorized

There was no shortage of training and instruction opportunities on how to run a successful home business when I first got started. Just the training offered by my company was more than I could read or listen to in a week. That wasn’t even accounting for all of the information available from Google. I began to notice that some people were doing a lot more home business training than home business building. The predictable result was that they became very knowledgeable but not very wealthy.

From my experience, the purpose of home business training and education is not knowledge. It’s action. What good is learning if you do not apply what you have learned to get the desired result?

The secret to home business success? There is no secret anymore. Those who have been successful are usually very open about how they did it. Why? First, they understand that there is enough money and opportunity for everyone to prosper. Second, they know that 9 out of 10 people they train will not apply what they have learned and therefore will never be a threat of any kind.

When you are getting started in a new business, it is exciting. It can also be a little bit overwhelming once you figure out how much there is to learn. It seems like there is a lot to remember. Many new home business entrepreneurs react to this by finding ways to stay busy without doing anything productive to move their business forward. Doing “research” is a common way to stay busy without moving your business forward at all. Researching advertising, researching prospecting, researching team building, etc. At the end of the day, you haven’t done anything to potentially put money in your pocket.

There are countless ways to advertise, prospect and network. Some things will work for you and some won’t be a fit. You have to evaluate whether or not it fits in your schedule, budget, etc. To be successful, you will absolutely need to learn a new skill set and some of the activities you spend your time on absolutely should give you butterflies in your stomach. Butterflies in your stomach let you know that you are moving outside your comfort zone and stretching yourself as an entrepreneur and person. Examine your daily activities. If you are never uncomfortable in your business activities, there is a good chance that you not having much luck moving it forward.

It’s simple to determine if what you are doing is home business building or home business training. When you look back on your day, what activities did you engage in to move your business forward (i.e. did you sharpen all the pencils on your desk and rearrange your office or did you speak to five prospect/customers about your product?).

Examples of staying busy: arranging your desk, ordering business cards, researching advertising possibilities that you do not immediately implement. Training should be a cornerstone of your business, but not to the exclusion of the things that bring in income. Training and education is critical, but only when you couple it with money making activities.

Examples of taking action: Placing advertisements, speaking to leads or customers, providing support for others in your enterprise.

If you are spending a lot of time on your business with little income to show for it, this is a great exercise to pinpoint the problem.

It comes down to this – It is a great deal easier (and more comfortable) to train than to take action. If you are always comfortable in your business, you are most likely not moving yourself forward.

Never forget that you learn so that you can take action. Here’s how you do that. Learn something, then immediately apply it. Use what works and discard the rest. Repeat. Soon you will develop an arsenal of tools to help you become a successful home business owner.

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Business Entrepreneur Ideas

Posted on January 13, 2019 in Uncategorized

Finding ideas for a new business involves identifying something someone wants, or better still something someone needs. Any salesperson will tell you that needs-based selling is much easier to achieve. The cliche is that the top salespeople can sell ice to Eskimos. That is most assuredly not needs-based selling.

If a business entrepreneur cannot identify a need in their audience, the next best thing is to find an idea that taps into a passion – a want. When people are passionate about a subject, their rational mind is relegated to the back seat and their heart takes over. Often, wanting something defies logic. All luxury goods in the world defy any rational reason for their existence, but companies make millions from selling them.

Combining a needed product with desired qualities is a sure-fire way to make money. Everyone in the developed world wears shoes, therefore you’d class them as necessities, but it is the fashion industry that has turned shoes into must-have items.

Thus you have this third hybrid group of products:the must-haves. Not simply needed, not only desired. Must-have products are a marketing dream, and this should be the pinnacle for any business entrepreneur.

the Must-Have Entrepreneurial Idea

So where exactly would you look for the next big must-have? One area that is arousing increasing interest and is set to continue in that trend is the whole eco-friendly and sustainability business. As the earth’s natural resources are plundered to death and we all belatedly wake up to the realization that we need to reverse the damage we have done to the planet, ideas and products designed towards this end are becoming ever more popular. These might not create the products we usually think of when we imagine a must-have item – which in truth are usually quite dispensable luxury goods – but as we are forced to readjust our priorities, eco-friendly products and services may well come to define the ultimate in must-have, and business entrepreneurs who can tap into this vein will, and already do, make serious profits.

Another evergreen area for entrepreneurial business ideas is the personal health and fitness industry. Anyone reading about the shocking and worsening obesity statistics in the developed world might think that people no longer care about their health and well-being, but the inevitable by-product of this is a massive backlash in the form of a parallel quest for increased fitness in the non-obese, and a desire to shed the weight in those who are obese.

The bottom line is to find something that a person can feel truly passionate about. Both the longevity of the planet and our own personal longevity are ideal candidates for the genesis of some great entrepreneurial ideas.

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